Shopa Marketing Introduces a New Multi-Platform Advertising Model Designed Exclusively for SMEs Across Australia and New Zealand

Shopa Marketing is revolutionizing SME advertising in Australia and New Zealand with its unified, multi-platform model, ...

Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation

MCP is the latest extension of Iterable's industry-leading AI intelligence suite, with over 90% of Iterable customers already leveraging AI agents across their marketing programs. The open-source MCP ...
Fast Company

Why fractional marketing is on the rise—and how it can fuel growth

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...
Forbes

The AI Maturity Model And Its Impact On Marketing

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...
Retail TouchPoints

New Marketing Mix Model Uses Virtual Platform To Predict Shopping Behavior

Marketing mix modeling has proven to be an important practice in driving bottom line performance among leading retail and consumer goods companies. However, the complex technique of using ...
Seeking Alpha

Root plans increased R&D marketing spend and targets partnership channel expansion as new pricing model lifts LTVs

LaMalva forecasted "continued acceleration of policies in force growth" and announced plans to increase investment in direct R&D marketing by roughly $5 million in the fourth quarter. LaMalva ...
Marketing

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
CMS Wire

The Right Approach to Modeling Can Make a Big Difference for B2B Marketers

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...
Marketing

How to Build a Successful GTM Marketing Plan

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

Why Most SMBs Need Marketing Partners, Not Marketing Departments

There is a better path for most SMBs, though. Consider working with a marketing partner that operates like an extension of ...
Retail Dive

Rodan and Fields announces new business model, cuts 100 jobs

Hair and skin care brand Rodan and Fields on Monday announced changes to its business model, according to a company press release. The company will move away from a multi-level direct selling model ...