To learn more about our editorial approach, explore The Direct Message methodology. Every marketing team has experienced the moment. The campaign that once delivered impressive returns begins its ...

In this whitepaper you'll learn how to connect the dots between your B2B audiences’ learning ambitions, corporate interests and personal desire for advancement in life - with your services and ...

CMO at Austin Data Labs, operating at the intersection of mind, media, and tech. Focus: AI, data science, psychology, innovation. In my dual role spanning media psychology and marketing leadership, it ...

Whether or not it’s apparent, all great marketing decisions are rooted in psychology. And when it comes to multifamily real estate, understanding the science behind marketing strategies can be the ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Persuasion is a powerful thing, made all the more powerful if you understand the science behind it. Maxine-Laurie Marshall reveals how marketers could be using psychology to influence their customers ...

Ah, summer. Beach days, iced lattes, slow mornings by the pool…what’s not to love? The sun is shining, temperatures are rising, and our moods are on the upswing. Yet, summer isn’t just for suntans and ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...