Add Yahoo as a preferred source to see more of our stories on Google. Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But ...

Celebrity esthetician Ian Michael Crumm founded members-only Boys in Beauty to create a safe space to explore the male beauty ...

Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...

Is the world ready for a men's makeup boom? It better be, because judging from the latest trends in Hollywood, we're already there. And no, it's not just queer men who are buying it all up. Research ...