Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, ...

Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year—apparently without hurting the brand, Business ...

Lara O'Reilly speaks with Raja Rajamannar about the art of marketing.

Add Yahoo as a preferred source to see more of our stories on Google. All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders ...

A new study found that credit card advertising can contribute significantly to the rates cards charge. Choosing a credit card simply because you remember its commercials can cost you. You can avoid ...

Billy Crudup opened up in a new interview about how he came to voice the Mastercard “Priceless” ads, that aired throughout the late ‘90s and early 2000s Crudup said that it took him a while to realize ...

A fresh glimpse at our AI-filled future arrived this week, in the form of an unmemorable ad by a company most people have never heard of. The ad is kind of flat and will probably scan as goofy to ...