Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global research study suggests ...

This report truely suggests that a time has arrived for comprehensively utlising the Online Banking channel from multiple dimensions. Traditional Banks are struggling to keep pace due to a) ...

Piramal Finance, which intends to grow its assets under management (AUM) to over ₹1.5 lakh crore by FY28 from ₹96,690 crore in Q3FY26, will bank on product maturity, channel expansion and better ...

A study undertaken by consumer insight company Transactis has revealed that the internet boom is starting to level off as online is close to full maturity as a shopping channel. The Transactis Home ...

But the startup’s channel maturity is now catching up with its eponymous product’s market penetration. In September, Docker introduced a two-tier channel program, formalizing its relationship with ...

“More and more, the first part of our conversations with customers is 'how do you want to acquire?' versus 'what do you want to acquire?' Not every partner has the maturity to transition to this model ...