When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's USA McDonald's has released a bizarre ad that ditches design trends in an ...

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program and ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s has spent the past couple of years ramping up its street cred with various fashion collaborations – Cactus Plant Flea Market, Crocs, and Verdy among them. Now the company is extending into ...

Carl’s Jr. has become the latest chain to launch a diss campaign at McDonald’s with the announcement of its “Sad Mac Buy Back” promotion.

McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...

McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago-based burger giant and fast-food bellwether said inflation-weary customers are eating out less often in many ...

McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago burger giant said inflation-weary customers are eating out less often in many big markets. In the first ...