Learn how one organization is using an impact measurement framework to track, communicate, and improve its loans, services, ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership ...

iSpot, a cross-platform TV ad measurement and attribution company, on Tuesday announced the launch of iSpot Sage, an agentic AI-powered platform designed to automate and deepen insights into video ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...