In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

Initiatives like the AdCP are actively promoting interoperable and transparent agentic workflows across adtech, demonstrating ...

Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.

Goodway Group has begun rolling out Anthropic’s Claude-powered AI agents to its media planning and analytics teams, aiming to streamline audience segmentation and campaign analysis. The deployment, in ...

Nielsen, a global provider of audience measurement, data and analytics, today announced a new collaboration with podcast research firm Edison Research to launch Nielsen Podcast Fusion powered by ...

Currently, media planning approaches are largely based on pure media metrics, such as reach and frequency (R&F) and cost per rating point (CPRP), and are imperfect. For example, sales ROI modelling ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...