Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. As Netflix suffered the outrageous slings of post-pandemic ...
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...
As we inch closer to Super Bowl LVIII, advertisers are beginning to give us a taste of this year's commercials. Tech giant Microsoft recently released an ad for its AI chatbot, Copilot, which provides ...
MarTech on MSN
Microsoft updates ads platform for AI-driven discovery
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and ...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...
Microsoft, Google, and OpenAI are each introducing new AI-driven advertising capabilities, from conversational ad formats to ...
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