Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. As Netflix suffered the outrageous slings of post-pandemic ...
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...
As we inch closer to Super Bowl LVIII, advertisers are beginning to give us a taste of this year's commercials. Tech giant Microsoft recently released an ad for its AI chatbot, Copilot, which provides ...
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and ...
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...
Microsoft, Google, and OpenAI are each introducing new AI-driven advertising capabilities, from conversational ad formats to ...