The most valuable currency during the Super Bowl is relevance, and relevance costs nothing to manufacture. To learn more ...

General Motors unveiled the livery of the first Cadillac Formula 1 Team car in a TV commercial airing during one of the most expensive time slots possible ― the Super Bowl. But before it even aired, ...

Advertisements for the Super Bowl — the championship game of American football — are some of the most watched and most expensive. The game on Sunday boasted some 127 million viewers, making it the ...

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals ...