We saw a lot of campaigns that really stuck with people, mixing old feelings with new ideas. Let’s unpack some of the ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen everything from AI helping us with everyday tasks to dolls with medical ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Vimto’s Ramadan campaign secured a place among Kantar’s top 10 most effective campaigns worldwide, the only campaign from the ...