If on New Year’s Eve you went to a party featuring Alex Donner’s society band, you had only a 1-in-4 chance of seeing Donner sing out the old and croon in the new. As chief executive of Alex Donner ...

A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

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Choosing a name for your business is more than just picking something that sounds nice. It’s about creating a unique identity that resonates with your audience and represents your brand values.

Mark Liney won’t name the names, but he can’t shake the memory of an unusual brand-naming project that happened at an agency for the company’s biggest client. Writers weren’t included in the budget, ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

As a proud Colombian, Maria Artunduaga, M.D., wanted her startup to have a Spanish name that could easily be pronounced in English. Since she was focused on building a technology to predict the ...

Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

Tim Ferriss‘ first book was definitely not revolutionary. Essentially, it was intended to share with readers a few tricks he had learned to become more productive and effective and how they could ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.