The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is held by broadcasters. It is understood that the Six Nations were aware of ...
ITV are using the Six Nations to implement a new style of advertising in their broadcasting and it could set a template for ...
Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...
The broadcaster, which kicks off its coverage tomorrow night with Ireland's visit to holders France, will plug products twice in each half of the historic tournament in what is being viewed as a UK ...