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You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

Millennial nostalgia is a hot trend this year, with T-Mobile, Volkswagen and Redfin among the brands using the tactic. How the NFL markets the Super Bowl in the UK—plus, TikTok tips from the London ...

John Lewis released its 2025 Christmas advert on 4 November, launching the campaign under the title 'Where Love Lives' with the tagline, 'If you can't find the words, find the gift.' It has been a ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Bruce Willis is John McClane in a new car battery ad for Advanced Auto Parts that blows up ’88 action flick nostalgia like Nakatomi Plaza. During the NFL games on Fox this weekend, we got a major shot ...

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Nostalgia and yearning for 2016 is currently taking over ...

In my research, I have spent a good deal of time speaking with people from across the world about their relationship with sound and music – how it features in their everyday lives and how it ...