The A-List agencies are navigating a shifting advertising landscape and thriving financially by innovating and embracing ...

The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

R/GA has completed its buyout from advertising holding company IPG, to once again be an independent company. After 23 years ...

"This works for desktop, mobile, online video, and CTV," said company ... Key clients: Disney, Channel 4, ad agency Omnicom. Integral Ad Science — contextual targeting Like DoubleVerify ...

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

"Digital advertising will shift from targeting people to influencing AI agents that shop on their behalf," PMG head of search ...

The report claims US ad agencies unethically padded their profits with secret rebate schemes, and that's just the tip of the iceberg. Now that we've had some time to digest the findings, here are five ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ...