SEM is both paid and unpaid, PPC, or organic traffic (SEO). PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).

In today's economically challenging times, advertisers and their agencies appear to be moving their online display advertising dollars from customer ... have such a wealth of insight in one place. We ...

While online advertising is still new to many, you can take heart in the fact that the same design and content requirements and guidelines translate well from traditional advertising to online ads.

Here, Perry Henderson, online marketing expert and founder of Missing Link ... You pay for clicks, traffic, and leads, but once the budget stops, so do the results. Content marketing works differently ...