One thing is certain: Online video advertising is growing at a rapid rate, and advertisers who aren’t using it could be missing out on a huge opportunity to reach their target market. But advertisers ...

It’s a complementary activity. The game is definitely always on -- that’s really that social aspect of having all the friends ... over and consuming it live. But, the second-screen and third-screen ...

Online video advertising will be the main growth engine, rising from $309 billion in 2025 to $540 billion in 2030, increasing its share of total revenues from 40% to 53%. Within the online advertising ...

While TV is still a healthy medium, advertising dollars are gradually shifting to the digital space. Australia has led the way across the region over the past 12 months, with around 10 per cent of ...

I've often found that communicating the value of different types of ad units to clients is almost as challenging as the back end technology work that goes into creating the units themselves. Each ...

A wave of research has been published over the last few months that points to a growth in the adoption of online video in Southeast Asia. There have been widespread conversations in the industry ...

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. Why? In an era of virtually limitless online choices, major commercial cyber-buys ...

Online video is a great way to capture your customers’ attention, but how do you know if it’s working? Ryan Van Fleet, director of insights and analytics at Tremor Media, has produced a video and Dan ...

Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing ...

Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED ...