How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Bayesian models describe precision (inverse variance) as a key determinant of perception. However, there is limited evidence on the behavioural effects of precision. The default assumption is that ...

Conscious perceptions are relatively easy to deal with because you know what they are and, as a result, can make a deliberate effort to change them if you decide that those perceptions aren’t helping ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.