Learn how to create a persuasive elevator speech that hooks listeners immediately.

First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way.

Everybody dreads the 60-second elevator pitch. You are stuck in a tiny room with someone who could make or break your career. You are supposed to wow them with a small speech all about you? Even if ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...