Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Advertising trade body the IAB has released a follow up to its earlier podcast study, which found that US podcast ad revenues grew at a rate more than double the total digital advertising market ...