The August podcast advertising report from Magellan AI highlights shifts among top spenders and major movers in the industry. The past month sees BetterHelp comfortably lead the list despite a slight ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the ...

Media companies are highlighting podcasts in their conversations with advertisers, including their annual pitches at Upfront presentations. While the main avenue for video podcasts is YouTube, the ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are ...