Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

What began as a niche community has become a foundational element of the modern media buy. A new study from Advertiser Perceptions and the Cumulus Podcast Network marks the 10-year transformation of ...

With concerns about the erosion of ad dollars from AM/FM caused by social media and streaming music, radio operators have an opportunity to return the favor, as new research shows that podcasts are ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, ...

Amy Reinhard, president of advertising at Netflix, explains why Mexico has become a key market for its advertising strategy.

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in ...

The following was previously published in an earlier edition of Marketing Insider. As more and more advertisers look to optimize their media mix against marketing channels they know will deliver ...