Video didn’t kill the podcast star. Instead, video has helped make podcasters into bigger stars — and that is why it is nearly impossible to find a successful show in 2025 that does not include a ...

About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...

The definition of a "podcast" is evolving, with YouTube videos often considered part of the category. This shift complicates the picture for advertisers who want clarity and advanced tracking metrics.

Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...