Video didn’t kill the podcast star. Instead, video has helped make podcasters into bigger stars — and that is why it is nearly impossible to find a successful show in 2025 that does not include a ...
About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, ...
Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...
The definition of a "podcast" is evolving, with YouTube videos often considered part of the category. This shift complicates the picture for advertisers who want clarity and advanced tracking metrics.
SiriusXM Media will serve as the exclusive US advertising representative for YouTube audio inventory starting this fall, ...
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