The United States is distinctive in many ways, but at least one unique characteristic may change in the coming months. We are one of just two countries in the world that permits prescription drug ...

The United States is distinctive in many ways, but at least one unique characteristic may change in the coming months. We are one of just two countries in the world that permits prescription drug ...

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle ...

President Donald Trump signed a Presidential Memorandum on September 9, 2025 directing the Secretary of Health and Human Services (HHS) to ensure transparency and accuracy in direct-to-consumer (DTC) ...

Of all of the Trump administration’s policy initiatives, this might be the one with the widest base of non-MAGA support. On Tuesday, the White House announced that it planned to make it much more ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...

FIRST ON FOX: Shortly after announcing a strategy to go after deceptive direct-to-consumer advertising by the pharmaceutical industry, Robert F. Kennedy Jr. and the Department of Health and Human ...

Last week, President Trump signed a presidential memorandum, “Addressing Misleading Direct-To-Consumer Prescription Drug Advertisements.” The memorandum invokes the U.S. Food and Drug Administration’s ...

WASHINGTON (AP) — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...