This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Kyonosuke Yamashita is pro for Primitive Skateboards! Paul Rodriguez and the rest of the Primitive squad surprised Kyonosuke with his pro board on December 10th at their 10-Year Anniversary party.

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...