Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying? For example, I never have a problem buying Kirkland brand products, which ...

Private-label brands are creating shopper confusion, according to a new study from global retail platform First Insight.The study, “The Quiet Takeover of Private Label,” indicates that traditional ...

Private-label brands are entering a “super cycle” phase, evolving beyond entry-level price options to become a sophisticated tool for value creation for brand strategy and equity, according to Rachel ...

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Just as total beauty saw a post-pandemic swell in sales, the private-label category has more quietly been having a boom of its own. The sector, which designates retailer-owned beauty and personal care ...

PLMA's annual Salute to Excellence Awards program recognizes outstanding food and nonfood products introduced within the last year. The winning products are on display at PLMA's 2025 "Store Brands ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

SEATTLE — Amazon.com, Inc. is combining its Amazon Fresh and Happy Belly private label brands and introducing Amazon Grocery, a private label brand that will feature more than 1,000 food items with ...