Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies. Progressive Insurance has gifted more than 1,000 vehicles to ...
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Becoming a TV commercial icon
You know them as Flo, the Progressive Insurance saleswoman; Mayhem, the human embodiment of disasters covered by Allstate; and the unstoppable dancer from the Jardiance diabetes drug ads.
Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...
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