Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

With the rise of social media and other new communication techniques, industries that may have once been considered “traditional” must seek new ways to engage potential clients and to re-engage ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Hospital and health system marketing executives nationwide are taking on the tough task of assuring patients it is safe and necessary to maintain their physical health and return to healthcare ...

I’m sure you know the basic concept: your marketing message is how you describe your company and its products to your customers and prospective customers. It sets the tone for all your customer ...