Marketing attribution models: The pros and cons
Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.
Marketing Dive9y
Brands weigh pros and cons of global vs. localized apps
s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead ... younger consumers. The pros of having a single global app include ...
Dallas Innovates7d
UTD Researchers Find Pros and Cons in ‘Geoconquesting’ Advertising Tool
The strategy—which is used by companies to poach customers from competitors by offering targeted ads to consumers' mobile ...