If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

This article provides a brief summary of the potential defenses to a right of publicity claim based on use of someone’s name, image, or voice (“persona”). Incidental Use. There is no liability for the ...

Anniversaries provide the perfect opportunity for celebrating your company's accomplishments while thanking the customers who helped your business get where it is today. Publicizing your anniversary ...

The right of publicity is a law that few people outside of Hollywood know much about. Nevertheless, it is an increasingly important right in our digital age even when celebrities are not involved. The ...

Want to learn more about drafting, negotiating, and understanding intellectual property and technology contracts and have 10 minutes to spare? Grab your morning coffee or afternoon tea and dig into ...

Researchers have theorized on the relation between publicity and information in the press. They have recently discovered that publicity may cause distortions in news if there is not enough competence, ...

In recent years, the right of publicity has come under a great deal of scrutiny related to its use and value. In perhaps the most high profile dispute related to the value of the right of publicity, ...

Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, ...

Every actor has heard of them. And practically every actor has dealt with them, whether well or badly. But in my experience, not everyone is clear on exactly what “PR” and “publicity” mean. Since the ...

Student Life encourages creative and effective promotion of campus sponsored events. We also recognize that the campus is a shared space and want to respect the community space as a shared space.