Microsoft hasn’t yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco. Rapt sells advertising yield management tools for ...
Aiming to fill out its set of tools for Web advertisers and publishers, Microsoft Corp. plans to acquire ad technology firm Rapt Inc. Terms of the deal were not disclosed. Rapt's "yield management" ...
SEATTLE, March 14 (Reuters) - Microsoft Corp said on Friday it plans to acquire Rapt, a software company used by Web publishers to manage advertising sales, for an undisclosed sum. Microsoft said Rapt ...
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