Like with Google ads, Facebook evaluates potential ads based on bid price and determined “relevance” when it determines which ads to show. Now, Facebook is revealing its “relevance score” to marketers ...

A slate of influential senior executives from across programmatic advertising, media, and data industries have joined an advisory board at a startup working to measure cultural relevance across ...

Facebook has added ‘relevance scores’ to its ads. The score, which is based on a scale of one to 10, measures how relevant the advert is for its targeted audience. Each time a user interacts with the ...