BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

In our exclusive series of videos Dave Ulrich, Rensis Likert professor at the University of Michigan's Ross School of Business, discusses the most important issues facing HR with editor Katie Jacobs.

Dave Ulrich, Ph.D., is the Rensis Likert Professor of Business at the Ross School, University of Michigan and a partner at the RBL Group. Ulrich is the co-author of Victory Through Organization.

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