As a small-business owner, you may develop a focus group research proposal to gather data that shapes your marketing or business strategies. Increase your odds of success by having a clear vision of ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Narrowing a research topic is moving from a general topic, like global warming, to a tighter research focus, such as helping the environment by improving travel modes (example below). However, you can ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...