Are you averaging more than 75 percent hookup rates on your marlin lures? If not, you might want to consider learning how to rig marlin lures a different way. There are lots of lure trollers who ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Before you rig a soft plastic lure, you need to decide how you want to fish it. In some situations, you will want the lure to fall fast, while in others, you want it to fall slowly. Sometimes you want ...

When you absolutely, positively have to catch a fish, live bait is the only way to go, period. While artificial lures are variously new, improved, or otherwise hyped worldwide, the lowly worm and its ...