Online gaming platform Roblox ( NYSE: RBLX) announced the beta launch of a new on-platform short-form video experience for ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism Fast-growing beauty brand wasn’t a first mover in Roblox, but plans to stick around long term By Jack Neff.

Gen Alpha thrives on creative expression, so brands can invite them into creative processes, such as within branded Roblox worlds or virtual try-ons in Snapchat, building stronger engagement and ...