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Roblox Bid for Ad Riches Collides With Wary Sponsors, Developers

(Bloomberg) -- Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands ...
The Verge

More from Roblox: all the news about the popular social and gaming platform

Roblox has a new music-themed metaverse experience, too. Roblox’s chatbot assistant for developers is available now in beta. The Assistant, which Roblox recently showed off at its 2023 Roblox ...
Benzinga.com

Roblox Analysts Cheer Developer Payout Hike, See Path To Stronger Growth

Here are some takeaways from analysts who attended. BofA Securities: Roblox raised the go-forward Developer Exchange (DevEx) payout rate to around 23.4%, signaling confidence in the company's growth ...
Seeking Alpha

Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (MAT) (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and ...