Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do ...

"Movement is what matters." That's what an advertisement in a Boston Nike storefront now reads after the athletic brand ...

The 2026 Boston Marathon is set for Monday, April 20. Ahead of the Boston Marathon, Nike put up an ad: "Runners welcome, ...

Nike yanked a Boston Marathon ad that mocked “walkers” following accusations of “pace shaming” and excluding athletes with ...

After online backlash, the brand took down the sign on Newbury Street that was put up ahead of the Boston Marathon.

Runners accused Nike of being tone-deaf for a sign it posted in a store along the route for the Boston Marathon, which is also the premier marathon event for para athletes and adaptive runners.

A storefront slogan meant to energize Boston Marathon week instead ignited backlash, with runners calling it exclusionary and out of touch.

Walking-focused footwear brand Ecco has launched a Boston-wide activation “celebrating every way people take on the 26.2,” to ...

Nike was reportedly forced to remove an "offensive" ad before the Boston Marathon on Monday. Monday, April 20 is Patriots' ...

Nike faced backlash over an ad for the Boston Marathon, with runners criticizing the "Walkers tolerated" sign. It has since ...

Nike apologized after backlash over a “pace shaming” ad tied to the Boston Marathon, admitting the message “missed the mark” ...