Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

Advertisers use a variety of sales tactics. One of the biggest ones they use is the fear factor. You probably don’t remember the magazine ad where a sobbing housewife is telling her friend her husband ...

As New Mexico lawmakers deliberate the Clear Horizons Act this session, too many of our conversations about climate policy are clouded by fear-based advertising and vague warnings from well-funded ...