Founded in 2016, Sea Lime Lures designs and produces its products in Florida using materials sourced within driving distance ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Big-time bass fisherman Oliver Ngy explains what's going on with the resurgence of big baits for bass, and three you need.

There’s a reason former Field & Stream Fishing Editor, A.J. McClane called the river smallmouth “the greatest freshwater gamefish of all.” If you’ve come under this fish’s spell in its river ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...