Adscriptly Launches AI-Powered Google Ads Optimization Platform

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...
Hosted on MSN

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...
TMCnet

Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...
Search Engine Land

Google tests “Journey Aware Bidding” to optimize Search campaigns

Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy ...
Forbes

Integrating AI To Drive Search Ads ROI

The transformational impact of AI on how consumers engage with information has become a catalyst for change, reshaping how consumers find and engage with information online. The key here is not to ...
Search Engine Land

PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, automate ...