Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

While there are marked differences between marketing a product and marketing a service, there are also unexpected similarities. Essential marketing principles certainly apply to both, and it is ...

Small businesses that offer services can use many of the same marketing methods used by businesses that sell physical products. Advertising, for example, works largely the same regardless of what's ...

While service marketers are paddling diligently to stay ahead of the changes in online marketing, a new wave is about to come crashing in. Those who see it coming and act on it quickly will ride it to ...

Since the advent of digital advertising, it has often felt that marketing and customer service have been on opposite digital transformation trajectories. Case in point: Marketing quickly grew an ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...