A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

It’s a trick question: Starbucks doesn’t have a formal slogan. It has a mission statement: “To inspire and nurture the human spirit–one person, one cup and one neighborhood at a time.” But that is not ...

The city of Dallas is telling the rest of the country that "big things happen here." Mayor Mike Rawlings and the Dallas Convention & Visitors Bureau unveiled a new logo and slogan Friday after eight ...

The Olympics sees roughly 200 teams from sovereign governments all over the world competing in several different sports with thousands of competitors to put on one of the greatest sporting spectacles ...

BALTIMORE (WJZ) -- Seeing green. The numbers are out from the Star Spangled Spectacular and the bicentennial celebration and Baltimore scored big. Marcus Washington has the amount and a new title for ...

New York’s Finest no longer will avow “Courtesy, Professionalism, Respect” — or at least their new patrol cars won’t. A new slogan — “Fighting Crime, Protecting The Public” — is emblazoned on the NYPD ...

Fifth Third's new slogan wants customers to know the bank is better. How much better? Five thirds better, or 166.7 percent. This week, Fifth Third will begin to flood the airwaves, print and social ...

An unusual, eleventh-hour effort by the Middlesex County Clerk to force a congressional candidate to change his ballot slogan ...