If you have been wearing makeup for years but still have a hard time finding your correct foundation shade, then Smashbox might be able to help you with that if you live in L.A. Makeup shoppers can ...

This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

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If your ears perk up when you hear the words rose gold, just wait for what's about to happen to your eyes when you see the new Smashbox Petal Metal Makeup Collection. The makeup brand teamed up with ...

If you’ve ever shopped in a beauty store with fluorescent lighting (which is to say, shopped in virtually any store), then you’ve likely known what it’s like to swatch a foundation, only to realize ...

WE can’t be the only one that has dreamt of our make-up looking as flawlessly airbrushed in real life as it does with Instagram filters – if you don’t relate, you’re probably lying. Well, the Smashbox ...

Sixty-ish years later, Dean and Davis Factor, the great-grandsons of Max Factor himself - who was the makeup artist behind the eponymous brand - launched a makeup brand of their own, Smashbox, to meet ...

I first became aware of the product at a recent Smashbox event in Dublin where the brand's co-founder and renowned photograher, Davis Factor, was hosting a special press day for Irish journalists and ...