In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...
Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...
Tom Rothman, chairman and CEO, Sony Pictures Motion Picture Group, and the first Hollywood studio chief to take the stage at CinemaCon, came down hard on cinemas Monday, ticking off three key changes ...
Update: Sony has said that the issue stemmed from a bug, which has since been resolved. Original story follows… September 2024’s major PS5 system software update introduced an annoying change to ads, ...
Tom Rothman, Chairman of Sony Pictures Motion Picture Group, has a notoriously big mouth when it comes to riling up theater owners at CinemaCon. The outspoken executive is a passionate defender of the ...
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