In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Microsoft and Sony are reportedly planning to add advertising in some of their free-to-play video games by the end of this year. Last month it was reported that both Microsoft and Sony have been ...

Microsoft might not be the only console maker hoping to place more ads in games. Insider sources (sub. required) say Sony is testing an initiative that would sell and place ads in free-to-play ...

Previously, we reported on Microsoft's move to put ads in Xbox games. While it would only affect free-to-play games, it's still a big push as ads in console games isn't exactly a common occurrence.

Sony is reportedly working on a plan to introduce ads in free-to-play games on its PlayStation platforms. This is according to a new report from Business Insider, which comes a few days after a ...

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

That's according to data from iSpot.tv over on VentureBeat, which shows that Sony's adverts racked up a huge 701m impressions on US TV between October 16 and November 15. Its most-viewed ad was the ...

So I stand by my opinion that the photo was a poor choice for this ad--just for different reasons than I initially thought. Gordon Haff is Red Hat's cloud evangelist although the opinions expressed ...

Sony Pictures Entertainment announced Friday that it will no longer promote its movies using man-on-the-street testimonials after it was revealed that nationally televised spots for Mel Gibson’s ...