The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

Add Yahoo as a preferred source to see more of our stories on Google. Lawmakers discussed changes to sports betting on Wednesday at the State House. State Sen. John Keenan presented S. 302 to the ...

The Rangers are the latest New York sports team to put advertisements on their jerseys, a trend that allows teams to generate new revenue streams but one that has drawn criticism from those who feel ...

Lee Dentith takes the 20-year-old World Sports Advertising agency into the Middle East, targeting capital flowing into its ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

Canadian government documents show that the issue predates both the decriminalization of single-game sports betting and the launch of a competitive iGaming market in Ontario. Canada is again having a ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The multi-market sports advertising platform is designed to give brands unified ...

Integration partners now span agencies, broadcasters, SSPs, and demand platforms, including its founding agency partner Publicis Sports as well as DIRECTV Advertising, Equativ, FreeWheel, Index ...

WME Group continues to slim down outside of its core talent agency business. The company said Thursday that it has sold its sports marketing agency 160over90 to the French advertising giant Publicis ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...