That's been a deliciously common experience for so many devoted fans of the started-in-SoCal cupcakery. After all, the small and stylish cakes often incorporate various types of chocolate, with Banana ...

The cupcake countdown has begun: Sprinkles at Disney Springs is set to open this weekend. Sprinkles will open a traditional bakery and a cupcake ATM at Disney Spring's Town Center on Sunday. Orlando ...

Sprinkles Cupcakes is teaming up with the creators behind the Care Bears for a pretty sweet partnership. In honor of the colorful bears' 35th anniversary (they first appeared on greeting cards in 1981 ...

Lunar New Year commences on Feb. 10, ringing in the Year of the Dragon and Sprinkles has partnered with the Bruce Lee Foundation and Gold House for the second year to create a limited edition cupcake ...

At long last, NYC has its very own 24-hour cupcake ATM. Sprinkles Cupcakes unveiled its first round-the-clock baked good dispenser on the Upper East Side at 9 a.m. this morning, and they've already ...

Charles Nelson, half of the husband-wife team who created the dessert phenomenon, reveals the trade secrets that are growing the company into a global powerhouse. By Seth Abramovitch Senior Writer The ...

The long wait for sweet tooths is over as Sprinkles Cupcakes will have its grand opening at the Americana at Brand on Friday. FOR THE RECORD: An earlier version of this story stated the store would ...

Is there a better combo than cupcakes and astrology? The masterminds behind sweet confection chain Sprinkles and popular astrology app Sanctuary certainly don’t think so. That’s why the two powerhouse ...

Tips for great cupcake baking: 1) Patience is a virtue! Particularly in baking. I'll never forget witnessing an especially efficient friend of mine who couldn't wait for her freshly baked cake to cool ...