By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...
Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.
Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...
The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...
Texan Jalen Hurts, Philadelphia Eagles quarterback, has become the first NFL player to partner with Sprite, achieving a historic milestone. This comes after Hurts led his team to a victory in Super ...
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